Pentagram, one of the leading design studios in the world, recently redesigned the graphic identity for the Museum of Art and Design. Formerly known as the American Craft Museum, The Museum of Arts and Design got a new look, new building, and a new location now located at 2 Columbus Circle in NYC.
I really like the logo mark that Pentagram has developed for MAD as it is simple, bold, and versatile. They have done an excellent job carrying the new identity throughout all of the advertising and environmental graphics as you can see in the photos below. You can read more about the new identity on the Pentagram blog.
