I spent this past weekend in Boston and anytime I'm in a city I'm always fascinated by the variety of typography and signage. Urban areas are a visual overload with every street corner overflowing with advertising, signage, architecture, textures and colors. It's easy to tune out this visual noise and not think twice about the typeface used on a sign or the positioning of a logo on a storefront. Maybe I'm just a typography geek, but I like to try to absorb these details and pickup on the subtle nuances of how the letters are treated for each application. Looking at a font on-screen is much different than viewing a three-dimensional sign constructed out of physical materials. Next time you're walking through a city take a minute to stop and look at the typography, it's amazing how much detail you'll start to notice.
